QR codes are an easily misunderstood technology. This often leads to critical mistakes in QR marketing. But thanks to Coinbase and Super Bowl LVI, we all just experienced what a successful QR ad can look like at scale. (The results … Read More
One of the best kept secrets in mobile marketing is that all of the popular social media apps use well-defined URL address “schemes” for key pages inside the mobile apps. These app URL schemes are typically defined for enabling … Read More
5 of the most common mistakes marketers make with QR codes – and how to avoid making them yourselfRead More
As a marketer, your number one job should always be to deliver brand trust to your consumers – matching your promises to their needs, staying relevant with the times and always acting in their interests.
A recent Deloitte … Read More
One of those rising stars of contactless marketing is the QR code. But being the savvy marketer you are, you know that they’ve actually been around for quite some time. Consider the evolution of the QR, why they’re popular again and what you need to know today create successful future campaigns that maximize scanning and conversion.Read More
Marketers around the world, including top brands and agencies, use URLgenius to increase followers and engagement on Instagram, by deep linking app-users into hashtag and profile pages in the Instagram app from other channels.
Well, today we’re excited to … Read More
News of Amazon’s new holiday toy catalog took the business press by surprise early this month, with each piece of coverage taking note of the irony, for starters, that the e-commerce giant is sending out a print catalog. As … Read More
As the app and web economies compete for consumers, the technology that determines what consumers see on the first page of Google search results remains a key focus for app developers. Continuously improving a brand’s presence on the first page … Read More
I’ve been in SEO and search marketing long enough to say: I can’t remember a single industry event or algorithm update that achieved anywhere near the level of coverage Google’s “mobilegeddon” update just did today.
Sure, having commentators label … Read More
