Mobile Page Analyzer
, aka MPA, is a free diagnostic tool that quickly analyzes a single URL and displays a detailed report specifying whether the link is optimized for mobile devices.
If you’ve ever had to get an Adwords campaign out the door quickly, launch an SMS email or configure QR mobile campaigns, Mobile Page Analyzer will be your new BFF. It will check a single URL for one-off page analysis and present your results immediately so you can fix anything that might otherwise break out there in the “real” world where “users” view your site on “smaller screens.”
What’s great about MPA is that it is fast and versatile. You can submit any URL or landing page you plan to use in a mobile campaign. Could be as simple as your home page URL or a deep product page. Within seconds you’ll learn whether iPhone, Android, and Blackberry users (as well as Googlebot) will experience the content you want them to see.
The tool takes into account all kinds of mobile signals including:
- Is the desktop page redirecting to a mobile-friendly page?
- How is the page configured for iPhone, Android or Blackberry?
- Are your pages using responsive design?
- Is the page weight too heavy?
- What type of mobile redirect is being used?
- Does the server use a 301/302 redirect?
Think of this like Mobile Site Analyzer
Lite or the faster, younger brother of MSA. It operates in the same way as MSA, but on a smaller scale by analyzing a single URL.
Google has recommended guidelines for developing optimized mobile sites that apply to dedicated mobile sites and responsive design sites. Complying with these requirements is becoming increasingly important for mobile search visibility. Mobile Site Analyzer is the only tool that lets you quickly analyze many pages simultaneously against these best practices.
MSA analyzes about 10 unique elements found in each page’s HTML, CSS, JS, or server transcripts. Most of these elements are straightforward and are either present or absent (for example, @media queries in CSS, or conditional 301 server redirects). In these cases, MPA awards 1 bar when the tag is absent, and 3 bars when present. Some elements are more nuanced, like usage of the viewport meta tag. It’s possibly to include the viewport tag in your HTML, and use it very badly (for example, by preventing pinching and zooming). In these cases, MPA looks for the presence of these tags, as well as whether their configuration is producing a positive user experience.
MPA analyzes each of these elements by requesting them in real-time first as an iPhone, Android, and then Blackberry user agent. Using convenient device tabs, MSA shows how those important elements vary by device. Each is scored using a one, two, or three bar signal. And then we tally by device.
There is some sophistication to this algorithm. We take into account whether the page appears to be using Responsive Design solely, or in conjunction with a dedicated mobile site. If so, we average the scores for each element to give the page a grade for that device. If the site appears to be using only one or the other, Responsive or Mobile Redirects, MSA averages the elemental scores accordingly. If MSA determines the site is using neither Responsive or Mobile Redirects, well, then we send you to the principal’s office.
As fellow mobile practitioners, we use the tool daily because it eliminates the need to manually enter multiple URLs and wait for pages to load on specific devices. MPA helps you anticipate mobile bounce rates and identify conversion issues before they happen.
It’s not – if your consumers aren’t using mobile devices. But the stats show ⅔ of all mobile devices in US are now smartphones. They’re used to search, to be social, to check email, and more. What do your mobile consumers experience when they click your mobile search ads or your deep organic search listings? Over ⅔ of Facebook and Twitter usage is driven by mobile users. What do your social media followers experience when they click shared links from their devices? 40% of emails today are opened via smartphones. What kind of landing page experience are your iPhone, Android and Blackberry users getting when they click?
Also, Mobile Page Analyzer will prepare you for Google’s Enhanced AdWords Campaigns changes coming soon.
Mobile Page Analyzer is speedy. It’s the only tool of its kind that does simultaneous compliance analysis for responsive design and dedicated mobile site best practices in less than 30 seconds. And when you need to get a campaign out the door, speedy is important!
It’s easy. To check your site, just go to the Mobile Page Analyzer page and submit a URL for your mobile campaign landing page, a QR code promotion or any other page you want mobile optimized. MPA inspects the links on the submitted page and returns a free audit report summarizing whether each URL serves “optimal” content for iPhone, Android, and Blackberry users.
Mobile Page Analyzer’s big brother is Mobile Site Analyzer
and he can audit anywhere between 1-50 pages of your site. If you want to see results beyond that, contact us
Trust us, you do.
Mobile Page Analyzer is a free tool. Free as in beer.